To generate value, Weople works in two main ways: It will constitute a direct marketing platform able to offer proposals and messages to attractive target audiences from interested clients and businesses. This will be done, obviously, without ever giving personal data to the firms and acting as a filter and sole platform to access the data. In the advertising market, the firm usually pays to reach attractive targets and offer them goods and services. This will be the case with Weople too, with the major difference that the money will not go to the intermediaries and tech firms that process data, but directly to the account holders. Let’s imagine the client firm is willing to pay 0.5 cents per person: by applying the calculations we mentioned, a large proportion of these cents would go straight into the PERSONAL PIGGY BANK(in the Gain&Relax area) of each account holder in the target audience for that particular firm. But that’s not all: if the client firm has used Weople for other purposes than advertising, the account holder will also find offers in the PERSONALISED OFFERS folder of the same area. NB: Weople account holders have absolutely no obligation to make a purchase or even look at an advertisement or an offer. They do so only if they choose and consider it interesting, in complete freedom. How much value can we generate? That depends on how good Weople are at finding clients, but also on the quantity and quality of the data. Weople will invest blocks of anonymous and secure data in the market which generates most value at that point in time (this is where our digital identities are currently exchanged without too much regard for our privacy). It’s a kind of data “stock exchange” which functions every day with mechanisms not unlike an auction. So the amount of value we generate will vary from month to month, because the market value fluctuates. What’s certain is that, unfortunately, if we calculate the value of data on an individual basis, it amounts to very few cents a year. But if there are large numbers of us, we can generate a decent periodic sum and redistribute it by means of PRIZE DRAWS, in which we amalgamate the value generated and allocate it in a way that’s meaningful for many people, if not all. Weople’s intention is to continue with periodic draws.