We produce digital data every day simply by living a connected life, using social media, purchasing items online or at the supermarket, browsing the internet in pursuit of our interests, and booking flights and holidays via the web. All these activities constantly generate personal data, which belongs to individuals but until now has been handled exclusively by firms. Depositing your data with Weople simply means taking back part of its value. It’s extremely simple and it’s a sensible and intelligent thing for everyone to do. By doing this, businesses lose nothing, but people can undoubtedly gain something.