Weople’s great strength lies in the approach and experience of the team behind it, and the virtuous meeting of new intelligence and intelligence gained from decades of experience on the market. Weople will constitute a direct marketing platform able to offer proposals and messages to attractive target audiences. Specifically, Weople will approach client firms and invite them to use the app to convey deals, personalised offers and/or communication to segments of account- holders which Weople has proven - using data - to be potentially interested. Obviously, without ever giving personal data to the firms and acting as a filter and sole platform to access the data. This activity will generate two types of benefit for you: a personal piggy bank where you can accumulate earnings in real money, and a portfolio of personalised offers which you’re free to decide whether to accept or not. In parallel, Weople will invest blocks of anonymous and secure data in the market which generates most value at that point in time: it’s a kind of data “stock exchange” which functions every day with mechanisms not unlike an auction. In this case, the value generated is no longer personal but from the entire platform, and it will come back to you via a system of prize draws on periodic basis.